Women need more iron. Your snack should provide it.
Low iron could be the reason.
These symptoms can have many causes and do not by themselves indicate iron deficiency.
More than 1 in 3 U.S. women ages 18–49 have absolute iron deficiency. Women in this age range need 18 mg of iron a day, more than twice the amount recommended for men.
NOVOS Bar delivers 12.6 mg of iron (70% DV) in one satisfying bar, plus complete protein, fiber, 21 essential vitamins and minerals, and five longevity nutrients.
Nutrition designed to support your energy, cognition, skin, muscles, digestion, and long-term health.
12.6 mg
Iron · 70% DV
15 g
Complete Protein
6–7 g
Fiber
21
Vitamins + Minerals
5
Longevity Nutrients
Low iron could be the reason.
These symptoms can have many causes and do not by themselves indicate iron deficiency.
More than 1 in 3 women under 50 are iron deficient.
1in3
Women ages 18–49
A nationally representative U.S. analysis found absolute iron deficiency in 34% of women ages 18 to under 50, compared with just 3% of men in the same age group.
One major reason: menstruation creates a recurring loss of iron that has to be replaced through diet.
Women 19–50
18 mg/day
Recommended dietary allowance for iron
Men 19–50
8 mg/day
Recommended dietary allowance for iron
Women need more than twice as much.
Sources: Weyand et al., JAMA (2023), analysis of NHANES 2017–2020 data on absolute and functional iron deficiency in U.S. females ages 12–21 and 18 to under 50. Iron RDA values: National Institutes of Health, Office of Dietary Supplements. Educational information only; not a diagnosis.
12.6 mg of iron. 70% of your Daily Value.
NOVOS Bar turns something you're already going to do (eat a snack) into an easy opportunity to get substantially more iron into your day.
And unlike an iron pill, that's only the beginning of what the Bar provides.
- 12.6 mgIron
- 15 gComplete protein
- 6–7 gFiber
- 21Essential vitamins + minerals
- 5Longevity nutrients
NOVOS Bar is a food product intended to contribute iron and other nutrients to your daily diet. It is not intended to diagnose, treat, cure, or prevent any disease or deficiency.
Nutrition expertise by a leading dietitian. Flavor by a French Laundry pastry chef.
Brooke Alpert, M.S., R.D., C.D.N.
Registered Dietitian · Best-Selling Author
NOVOS Bar was developed with nationally acclaimed registered dietitian Brooke Alpert to combine meaningful everyday nutrition with ingredients selected for long-term health.
Van Nguyen
Former Pastry Sous Chef · The French Laundry
Van Nguyen brought Michelin Three-Star pastry experience to the part most nutrition products overlook: making something healthy enough to eat every day taste good enough that you actually want to.
Because the best nutrition plan is the one you'll actually stick with.
Developed together with NOVOS geroscientist Dr. Diogo Barardo and the NOVOS research team.
Most protein bars optimize the numbers. We obsessed over what goes into them.
NOVOS Bar combines 15 g of complete plant protein and 6–7 g of fiber with substantial micronutrition and five longevity nutrients, using a real-food foundation instead of the shortcuts common in functional bars.
Organic olive oil
Instead of refined seed oils
A Mediterranean-diet source of oleic acid, paired with organic sunflower and pumpkin seed butters.
Honey
Instead of sugar alcohols
Real-food sweetness with only about 4 g of sugar in applicable flavors.
Rosemary + real food ingredients
Formulated without preservatives
Made with ingredients including rosemary, fruits, vegetables, mushrooms, cocoa, and seed butters.
No artificial shortcuts
Food you recognize. Nutrition you usually don't get from a bar.
A snack that finally pulls its weight.
Built from a real-food base, formulated with a registered dietitian, and taste-developed by a French Laundry pastry chef, so the easy snack is also the one worth eating.
- Olive oil, honey and seed butters, no refined seed oils
- No sugar alcohols, artificial sweeteners or dyes
- Three flavors · gluten free · vegetarian
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Healthy only works if you want another one tomorrow.
NOVOS Bar was designed to deliver serious nutrition without tasting medicinal, chalky, or artificially sweet.
Salted Chocolate Crunch
Deep cocoa · crisp texture · sea salt
Mixed Berry Crunch
Bright berry · lightly tart · satisfying crunch
Peanut Butter Chocolate Chip Crunch
Roasted peanut butter · chocolate chips · satisfying crunch
*Sugar content varies by flavor. See each flavor's nutrition panel for exact values.
Iron is only one part of the story.
NOVOS Bar was designed to support the systems women rely on every day, from energy and cognition to muscle, bone, skin, and digestion.
Energy
Nutrients involved in oxygen transport, normal energy metabolism, cellular energy, and physical performance. Iron + B vitamins + taurine + Cordyceps
Focus + cognition
Nutrition supporting normal cognitive function, with ingredients selected for focus and brain health. Iron + B vitamins + Lion's Mane
Skin + antioxidant defense
A carotenoid antioxidant included for skin and cellular antioxidant support. 3 mg astaxanthin
Muscle + recovery
Complete plant protein provides all nine essential amino acids to support muscle maintenance and recovery. 15 g complete protein + 1.5 g taurine
Bone health
Vitamin D supports calcium absorption, while vitamin K is required for proteins involved in normal bone metabolism. Vitamin D + vitamin K
Digestion + satiety
A combination designed to make a snack more substantial while supporting normal digestive regularity. 6–7 g fiber + 15 g protein
These statements have not been evaluated by the Food and Drug Administration. NOVOS Bar is a food product and is not intended to diagnose, treat, cure, or prevent any disease.
Why women trust NOVOS Bar
Dietitian Co-Created
Developed with Brooke Alpert, M.S., R.D., C.D.N., a nationally acclaimed registered dietitian.
Michelin-Trained Flavor
Taste and texture developed with Van Nguyen, former pastry sous chef at The French Laundry.
Science-Driven
Formulated with NOVOS' Harvard & MIT scientists and MDs around nutrients relevant to long-term health.
Real-Food Foundation
Olive oil, honey, seed butters, fruits, vegetables and mushrooms, with no artificial shortcuts.
What people say about NOVOS Bar
Rated 5 / 5 from 54 ratings
Verified customer reviews. Individual experiences vary. Photos are illustrative.
Keeps me full on the go
"These bars keep me full for hours and are so easy to grab when I'm running out the door. I've noticed I'm not hitting that afternoon slump the way I used to."
Allison M.
Verified Customer
Feeling dialed in
"I feel more dialed in and focused during the day when I have one of these."
Paola H.
Verified Customer
Tastes great and fills me up
"It actually tastes great, and one bar genuinely fills me up."
Nancy B.
Verified Customer
The ingredients and macros won me over
"I looked at the ingredient list and the macros and was really impressed. It's become one of my favorite snacks."
Sara N.
Verified Customer
Keeps me full on the go
"These bars keep me full for hours and are so easy to grab when I'm running out the door. I've noticed I'm not hitting that afternoon slump the way I used to."
Allison M.
Verified Customer
Feeling dialed in
"I feel more dialed in and focused during the day when I have one of these."
Paola H.
Verified Customer
Tastes great and fills me up
"It actually tastes great, and one bar genuinely fills me up."
Nancy B.
Verified Customer
The ingredients and macros won me over
"I looked at the ingredient list and the macros and was really impressed. It's become one of my favorite snacks."
Sara N.
Verified Customer
Don't push through the slump. Fix what's behind it.
1. Choose your flavor
2. Choose your plan
Try NOVOS Bar🔒 Secure checkout · Current pricing and availability shown at checkout
Common questions
You're going to snack anyway. Make it count.
12.6 mg of iron (70% DV), 15 g of complete protein, 6–7 g of fiber, 21 essential vitamins and minerals, and five longevity nutrients, all in a bar built from real food and made to taste like something you'll want again tomorrow.
Try NOVOS BarNOVOS Bar is a food product intended to contribute nutrients to your daily diet. It is not intended to diagnose, treat, cure, or prevent any disease. If you're concerned about your iron levels, talk with your healthcare provider.